Frankfurt and Amsterdam reach almost all of Europe with low ping, so they are the safe pick for a single server. London adds short routes to North America. Madrid, Paris and Milan are better when most of your users are in Spain, France or Italy, and they often have deeper markdowns because fewer buyers look there first. Zurich costs more but keeps data under Swiss law.
Prices are in US dollars. If your income is in euros or pounds, the exchange rate can make these servers cheaper than they look.
Questions people ask
Do European prices include VAT?
Prices are shown before tax. If VAT applies to you, it is worked out at checkout from your billing details.
Which European city has the best network?
Frankfurt and Amsterdam host two of the busiest internet exchanges in the world. Either one is a safe default.
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